Larra Overton — Fox Sports 43.
Within the last ten years, hiring sexy female sports reporters, that are also extremely well-qualified, has become a trend.
She did not win but it helped launch her broadcasting career as it gave her some notoriety before she ever started her career.
Her beauty is simply a bonus.
They were hired for their appearance, as it would bring in a whole new audience into sports broadcasting.
Prior to the 1970s, sports broadcasting was almost completely an exclusive men's only club that featured such legendary sports broadcasters like Howard Cosell, Mel Allen, Harry Caray, Chick Hearn, Vin Scully, and Foster Hewitt.